ROI² | Influence Intelligence

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ROI² is a leader in Influence Intelligence Management. We've built a platform to transform data about and around physicians, and have taken it to the next level. We leverage our sophisticated technology so you can easily view physician, peer-to-peer KOL Profiles. With this data our clients can then gain insight to KOL influence through Geographic Mapping and Social Network Diagrams to better track and manage a therapy for effectiveness. Product Marketing & Development, Marketing Research, Sales, and Sales Operations look to the Market Intelligence Portal (MIP) for answers through robust data for complete analytics integration.

REAL KOLs have a large impact on a drug's success; they drive decisions, and facilitate market success. Leaders affect Brand Adoption, Market Potential, and Promotional Effectiveness. To identify the right KOLs to impact your brand, ROI² conducts peer-to-peer and research intelligence surveys. The data produced can be compared to marketing and sales selected leaders to best identify your real KOLs.

EFFECTIVE Influence Intelligence is brought together with treatment data, physician opinion rankings, market analysis, and prescribing behavior. Our expert support team works alongside our clients to develop customized surveys that produce results tailored to their specific brand needs. Our Market Intelligence Portal turns raw data into realized results, which can be analyzed, manipulated and assessed to build on your go to market strategy.

VALUABLE programs are developed in MIP, per therapy and brand, to help our clients reach optimal adoption. Dynamic continuous data sources provide competitive analysis and alignment for a 360 degree view of your market.

In addition to providing first time data we have also leveraged our own capabilities and technology to produce predetermined market intelligence, KOLs and analytics on specialized therapies.